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Details

Value-oriented International Market Segmentation

Type
conference paper
Date Issued
2000-01-01
Author(s)
Herrmann, Andreas  
;
Huber, Frank
;
Kopsch, Anke
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the American Marketing Association Conference on Global Economy
Event Title
American Marketing Association Conference on Global Economy
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/74347
Subject(s)

other research area

Division(s)

ICI - Institute for C...

Eprints ID
2768
Support
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