Technology marketing: a new core competence of technology-intensive enterprises
Journal
International Journal of Technology Management (IJTM)
ISSN
0267-5730
ISSN-Digital
1741-5276
Type
journal article
Date Issued
2000
Author(s)
Abstract (De)
Even in the area of technology, firms are increasingly contracting in from external sources, or contracting out their own work to third parties. This involves the areas of licensing, R&D cooperation, production and OEM briefs and commerce in technologically demanding components and part-products. The carrying out of such technology business, here christened "Technology Marketing", is dependent upon new processes and concepts, because known marketing methods do not sufficiently take into account the knowledge-defined uniqueness of technologies as the object of commerce. This paper is the result of a cooperative research study carried out by the ETH Centre for Enterprise Science (formerly BWI, Section for Technology and Innovation Management) and the Research Institute for Sales and Commerce of the University of St Gall.
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Inderscience Enterprises Ltd
Publisher place
Geneva
Volume
20
Number
3/4
Start page
459
End page
474
Pages
16
Subject(s)
Division(s)
Eprints ID
48701
File(s)![Thumbnail Image]()
open.access
Name
Technology marketing a new core competence of technology-intensive enterprises 2000.pdf
Size
1022.53 KB
Format
Adobe PDF
Checksum (MD5)
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