Customer-supplier collaboration: How smart relationships drive competitive advantage
Type
presentation
Date Issued
2009-10-20
Author(s)
Abstract
Leading companies are focused on building an enterprise that can respond with flexibility and speed to any customer demand, market opportunity or external threat. Achieving this requires a high degree of alignment and engagement across the company and with key partners, suppliers and customers. As firms seek to build a distinctive competence in managing suppliers, so too are they evaluating their customer base to identify which strategic relationships offer the greatest value creation potential and to focus investment accordingly. This session sheds light on current trends and practices in strategic customer management that could impact your firm's ability to grow, differentiate and compete.
Session objectives:
* Customer Portfolio Management: How to ensure your firm is tapped for strategic investment
* The Cost of Misalignment: Identifying and removing internal obstacles to optimizing supplier relationships
* The New Strategic Imperative: Moving people and processes away from buying and selling toward a strategic dialogue about value co-creation
Session objectives:
* Customer Portfolio Management: How to ensure your firm is tapped for strategic investment
* The Cost of Misalignment: Identifying and removing internal obstacles to optimizing supplier relationships
* The New Strategic Imperative: Moving people and processes away from buying and selling toward a strategic dialogue about value co-creation
Language
English
Keywords
supply chain management
collaboration
value co-creation
HSG Classification
contribution to practical use / society
Refereed
No
Event Title
24th Annual Strategic Supply Chain Management Forum
Event Location
San Diego, CA, USA
Subject(s)
Division(s)
Eprints ID
62251