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The Influence of Prototypicality and Level of Exposure on Consumers' Responses to Product Designs
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The Influence of Prototypicality and Level of Exposure on Consumers' Responses to Product Designs
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
journal article
Date Issued
2009-09-22
Author(s)
Landwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Association for Consumer Research
Publisher place
Valdosta, Ga
Volume
37
Number
2010
Start page
682
End page
683
Pages
2
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/75536
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
56234