Caught between the Devil and the Deep Blue Sea : Identifying with the Organization, the Customer, or Both
Type
conference paper
Date Issued
2009-09-11
Author(s)
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Marketing Forschungstagung
Start page
2
Event Title
Forschungstagung Marketing 2009
Event Location
Berlin
Event Date
10.-12.09.2009
Subject(s)
Division(s)
Eprints ID
60469