Dem Entscheidungsverhalten auf der Spur - Was Marketing von Behavioral Economics lernen kann
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2009-08
Author(s)
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Springer Gabler
Publisher place
Wiesbaden
Volume
26
Number
4
Start page
6
End page
10
Pages
5
Subject(s)
Division(s)
Eprints ID
82671