An Innovative Approach to Consumer Innovativeness
Type
conference paper
Date Issued
2009-05-26
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
European Marketing Academy
Start page
5
Event Title
38th EMAC Annual Conference 2009
Event Location
Nantes
Event Date
26.-29.05.2009
Subject(s)
Eprints ID
60742