What makes an innovation innovative? - The interplay between perceived product attributes and marketing communications
Type
presentation
Date Issued
2009-05-24
Author(s)
Erz, Antonia
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Event Title
22nd EMAC Doctoral Colloquium
Event Location
Nantes, France
Subject(s)
Division(s)
Eprints ID
54063