Typologies of Communicators in Europe
Journal
Corporate Communications: An International Journal
ISSN
1356-3289
ISSN-Digital
1758-6046
Type
journal article
Date Issued
2009-05-01
Author(s)
Abstract
This paper presents the findings of a quantitative investigation into the major working fields of European communication professionals. We build upon previous work done in roles research, but follow a grounded approach in using an explorative cluster analysis on a sample of 1410 communicators from 30 different European communication practitioners.
We identify five typologies into which the working fields of European communication practitioners can be categorized: Negotiators, Brand Officers, Policy Advisors, Internal Communicators, and Press Agents. These clusters are distinctively different in terms of education, salary, and career, as well as job satisfaction.
We identify five typologies into which the working fields of European communication practitioners can be categorized: Negotiators, Brand Officers, Policy Advisors, Internal Communicators, and Press Agents. These clusters are distinctively different in terms of education, salary, and career, as well as job satisfaction.
Language
English
Keywords
communication professionals
typologies
Europe
job profiles
cluster analysis
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Emerald
Publisher place
Bradford
Volume
14
Number
2
Start page
158
End page
175
Pages
18
Subject(s)
Division(s)
Eprints ID
53262