Embedded Open Toolkits for User Innovation : Postponing New Product Development Decisions into the Customer Domain
ISBN
978-3-85403-246-5
Type
conference paper
Date Issued
2009-02-28
Author(s)
Abstract
Postponement is an approach to reduce risk in new product development by delaying design decisions. Addressing the problem of elicitation and transferring customer needs, which proved to be sticky and difficult to transfer prior to product launch, this paper proposes to move the point of postponement into the customer domain. Products based on technologies such as embedded open toolkits enable customers to transfer their needs directly into possible product designs after purchasing. Therefore this paper provides an analysis of contingency factors and discusses strategic implications of postponing new product development decisions into the customer domain by using embedded open toolkits.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Business Services: Konzepte, Technologien, Anwendungen; Proceedings der 9. Internationalen Tagung Wirtschaftsinformatik
Publisher
Österreichische Computer Gesellschaft
Publisher place
Wien
Volume
Band 1
Start page
835
End page
840
Pages
6
Event Title
9th International Conference on Wirtschaftsinformatik (WI)
Event Location
Wien
Event Date
25.-27.02.2009
Subject(s)
Division(s)
Eprints ID
214977