Die Rolle der Werbung in der internen Markenführung
Journal
Marketing: Zeitschrift für Forschung und Praxis (ZFP)
ISSN
0344-1369
Type
journal article
Date Issued
2009-02-26
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Beck
Publisher place
München
Volume
31
Number
1
Start page
43
End page
56
Pages
14
Subject(s)
Eprints ID
51834