Customer Relationship Management Capability: Antecedents and its Impact on CRM Performance
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
9781615671434
Type
conference paper
Date Issued
2009-02-20
Author(s)
Editor(s)
Reynolds, K.
Abstract
forthcoming
Language
English
Keywords
Customer Relationship Management Capability
Marketing Strategy
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Educators Conference 2009: Marketing Theory and Applications
Publisher
American Marketing Association
Volume
Volume 20
Start page
162
End page
163
Event Title
American Marketing Association Winter Educator's Conference 2009
Event Location
Tampa, FL, USA
Event Date
20.-23.02.2009
Subject(s)
Division(s)
Eprints ID
46927