Exploring value (co-)creation strategies in product-oriented companies from a service-dominant perspective
ISBN
978-3-00-027342-1
Type
book section
Date Issued
2009
Author(s)
Editor(s)
Stauss, Bernd
Abstract (De)
This study concentrates on the alignment of service strategies with organizational design factors. Properly aligned, these elements will form specific strategic configurations which correspond with certain types of value creation strategies. In other words, each value creation strategy consists of a specific customer value proposition and the required organizational "infrastructure" to provide the service. In this article, we analyze which value creation strategies exist in product-oriented companies and how do these strategies differ in co-creating value between the company and the customer.
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
QUIS 11 - Moving Forward With Service Quality
Publisher
Ingolstadt School of Management, Cath. Univ. Eichstätt-Ingolstadt
Publisher place
Ingolstadt
Start page
105
End page
107
Pages
3
Subject(s)
Division(s)
Eprints ID
55757