Managerial Recommendations for Service Innovations in Different Product-Service Systems
ISBN
978-1-84882-908-4
Type
book section
Date Issued
2009
Author(s)
Fischer, Thomas
;
Gebauer, Heiko
;
Gustafsson, Anders
;
Witell, Lars
Editor(s)
Sakao, Tomohiko
Lindahl, Mattias
Abstract
In order to meet the increasingly more complex needs of customers and to respond to decreasing product margins, typical product manufacturers have developed a growing interest in extending their service business. The extension of the service business requires a systematic development of innovative services. Unfortunately, in business practice it has been observed historically that manufacturing companies often fail to develop services systematically. Some customers asked for services and these desires were often fulfilled. Thus, the extension of the service business reflects a rather unstructured service innovation approach which has not been consciously pursued. Rather than developing more formal structures to elicit ideas for new services, it is mostly performed ad hoc. Only a limited number of firms use formal approaches to service innovation and have implemented necessary determinants to success. Furthermore, the innovation of services in manufacturing companies captures two specific idiosyncrasies. First, manufacturing companies have to balance product and service innovations. Second, services can be either developed during the product development process or during the product usage. The major challenge to success in innovating services is to combine specific product-service systems with the right service strategy and way to develop service innovations.
Language
English
HSG Classification
contribution to practical use / society
Refereed
Yes
Book title
Introduction to Product/Service-System Design
Publisher
Springer London
Publisher place
Guildford, Surrey
Volume
1. Aufl.
Start page
237
End page
259
Pages
24
Subject(s)
Division(s)
Eprints ID
58342