Choice under Restrictions
Journal
Marketing Letters
ISSN
0923-0645
ISSN-Digital
1573-059X
Type
journal article
Date Issued
2008-12-01
Author(s)
Botti, Simona
;
Broniarczyk, Susan
;
;
Hill, Ron
;
Huang, Yanliu
;
Kahn, Barbara
;
Kopalle, Praveen
;
Lehmann, Donald
;
Urbany, Joe
;
Wansink, Brian
Abstract (De)
Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as well as goals to influence behavior. Implications for overlooked research opportunities in choice modeling are presented and discussed.
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Springer
Publisher place
Dordrecht [u.a.]
Volume
19
Number
3-4
Start page
183
End page
199
Pages
17
Subject(s)
Division(s)
Eprints ID
220733