Linking customer value drivers to product and service strategy configurations in product-manufacturing companies
Type
conference paper
Date Issued
2008-09-25
Author(s)
Editor(s)
Ganz, Walter
Abstract
Growing competitive intensity and international demand, more compre-hensive customer requirements, and higher market complexity drive more and more manufacturing firms to look for new ways of combining product and service business. Based on a case study approach, we analyze customer value creation in product-manufacturing firms by investigating value drivers from a supplier's perspective. We relate our investigation of value drivers to a taxonomy of product and service strategy combinations. Three strategy configurations are identified including differentiation and process-oriented services, cost leadership and operational services, and differen-tiation and research and development services.
Language
English
HSG Classification
not classified
Refereed
Yes
Event Title
18. International RESER Conference 2008
Event Location
Stuttgart
Event Date
25.-26.09.2008
Subject(s)
Division(s)
Eprints ID
46887