If Customers get Active - Effects of Inbound Marketing to the Repurchase Intention
Type
conference paper
Date Issued
2008-08-06
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
ISBM
Start page
1
Event Title
ISBM Academic Conference 2008: Advances in B-to-B Marketing
Event Location
San Diego
Event Date
06.-07.08.2008
Subject(s)
Division(s)
Eprints ID
49632