Antecedents and Mediators of Cross-Selling Success
Type
conference paper
Date Issued
2008-08-01
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
ISBM Conference Proceedings
Start page
n/a
Event Title
ISBM Academic Conference 2008: Advances in B-to-B Marketing
Event Location
San Diego
Event Date
06.-07.08.2008
Subject(s)
Division(s)
Eprints ID
55971