Markenführung für die Generation 50+
Journal
Der Markenartikel
Type
newspaper article
Date Issued
2008-07-15
Author(s)
Brexendorf, Tim
;
Brockdorff, Benita
;
Feige, Stephan
Language
German
Keywords
Markenführung
Markenmanagement
HSG Classification
contribution to practical use / society
Refereed
No
Volume
70
Number
7
Start page
33
End page
36
Pages
4
Subject(s)
Eprints ID
46651