Health travel motivations and activities : The Swiss case
ISBN
9780976806-837
Type
conference paper
Date Issued
2008-06-17
Author(s)
Abstract
This study investigates predictors (stated motivation and reported leisure activities) of health travel as opposed to a control group incorporating all other travel of the Swiss resident population, a well matured market. An a-priori segmentation of more than 11,000 trip cases (health travel as opposed to non health travel) was chosen as means of methodological concept, and stepwise logistic regression of 25 types of motivations and 72 types of activities towards group membership served as means of analysis. There appears to be a mature perception of health travel in the developed Swiss market, comprising rewarding elements of beauty, indulgence, and regeneration combined with demanding elements such as (challenging and stimulating) sports, including mountain biking, hiking, and golf.
Funding(s)
Language
English
Keywords
Health tourism
health travel
market segmentation
health activities
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Freedom to Travel
Publisher
Travel & Tourism Research Association
Publisher place
Boise
Start page
376
Event Title
39th Annual Travel & Tourism Research Association (TTRA) Conference
Event Location
Philadephia
Event Date
15-17.06.2008
Subject(s)
Eprints ID
44535