RFID in retailing and customer relationship management

Journal
Communications of the AIS (CAIS)
Type
journal article
Date Issued
2008-06-01
Author(s)
Uhrich, F.
;
Sandner, U.
;
Resatsch, F.
Research Team
iw6-init
Language
English
Keywords
RFID
Auto-ID
item level tagging
apparel retail
relationship marketing
HSG Classification
not classified
Refereed
Yes
Publisher
-
Volume
2008
Number
13, Vol. 23
Start page
219
End page
234
Pages
16
URL
Subject(s)

information managemen...

Eprints ID
219602
File(s)
Thumbnail Image
Name

JML_101.pdf

Size

394.14 KB

Format

Adobe PDF

Checksum (MD5)

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