Markenführung - das Verkaufsgespräch prägt die Markeneinstellung des Kunden
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2008-06
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Gabler/GWV-Fachverl.
Publisher place
Wiesbaden
Volume
25
Number
3
Start page
44
End page
47
Pages
4
Subject(s)
Eprints ID
44926