Understanding stakeholder interaction within Corporate Brand Management
Type
conference paper
Date Issued
2008-03-06
Author(s)
Brexendorf, Tim
;
Kernstock, Joachim
Language
English
Keywords
Brand
Corporate Brand Management
Stakeholder Management
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
11th International Symposium of the International Corporate Identity Group (ICIG)
Event Location
Brighton
Event Date
06.-07.03.2008
Subject(s)
Division(s)
Eprints ID
43771