Ausbau des Servicegeschäfts in China
Journal
Industrie Management
ISSN
1434-1980
Type
newspaper article
Date Issued
2008-02-21
Author(s)
Gebauer, Heiko
;
Puetz, Felix
;
Seite, Fabrice
Abstract (De)
Confronted with intensive product price competition in China, industrial firms are forced to invest in extending the service business. Extending the service business is far from easy. Chinese competitors offer faked spare parts. Local service skills are very poor and service
requirements force industrial firms to invest in logistic infrastructure. This article offers a guideline for managers seeking to professionalize the human resource management in the service organization,
to adapt service offerings to the local customer needs, and to set-up a logistic infrastructure.
requirements force industrial firms to invest in logistic infrastructure. This article offers a guideline for managers seeking to professionalize the human resource management in the service organization,
to adapt service offerings to the local customer needs, and to set-up a logistic infrastructure.
Language
German
Keywords
Industrial services
logistic
human resource management
China
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
GITO-Verlag
Volume
24
Number
1
Start page
19
End page
22
Pages
4
Subject(s)
Division(s)
Eprints ID
43213