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  4. Exploitation, Exploration and Ambidexterity from a Marketing Perspective : The Impact of Business Strategies
 
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Exploitation, Exploration and Ambidexterity from a Marketing Perspective : The Impact of Business Strategies

ISSN
1054-0806
ISBN
978-1-61839-064-6
Type
conference paper
Date Issued
2008-02-15
Author(s)
Mühlmeier, Silke  
Morhart, Felicitas  
Tomczak, Torsten  
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Educators' Conference 2011: Marketing Theory and Applications
Publisher
American Marketing Association
Publisher place
Chicago
Volume
Vol. 22
Start page
84
Event Title
AMA Winter Marketing Educators' Conference 2008
Event Location
Austin, Texas
Event Date
18.-20.02.2011
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78665
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
39512

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