Exploitation, Exploration and Ambidexterity from a Marketing Perspective : The Impact of Business Strategies
ISSN
1054-0806
ISBN
978-1-61839-064-6
Type
conference paper
Date Issued
2008-02-15
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Educators' Conference 2011: Marketing Theory and Applications
Publisher
American Marketing Association
Publisher place
Chicago
Volume
Vol. 22
Start page
84
Event Title
AMA Winter Marketing Educators' Conference 2008
Event Location
Austin, Texas
Event Date
18.-20.02.2011
Subject(s)
Eprints ID
39512