Das Behavioral-Branding-Konzept
ISBN
978-3-8349-0634-2
Type
book section
Date Issued
2008
Author(s)
Editor(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Behavioral Branding: wie Mitarbeiterverhalten die Marke stärkt
Publisher
Gabler
Publisher place
Wiesbaden
Start page
197
End page
212
Pages
16
Subject(s)
Eprints ID
40672