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Live Events als Aktionsbasis für Kundenbeziehungsmassnahmen

Type
book section
Date Issued
2008
Author(s)
Schögel, Marcus  
;
Arndt, Oliver
Language
German
Keywords
Customer Relationship Management
Customer Life Cycle Management
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Handbuch Praxis Kundenbeziehungs-Management: Vorgehensweisen - Checklisten - Best Practice
Publisher place
Königswinter
Volume
forthcoming
Start page
155
End page
168
Pages
14
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79661
Subject(s)

other research area

Division(s)

IMC – Institute for M...

Eprints ID
40434
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