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"Drum prüfe, wer sich ewig bindet ..." - Eine empirische Untersuchung zur Wirkung von Markenkooperationen
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"Drum prüfe, wer sich ewig bindet ..." - Eine empirische Untersuchung zur Wirkung von Markenkooperationen
Journal
Thexis
ISSN
0254-9697
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2007-09-01
Author(s)
Jenewein, Wolfgang
Kaufmann, G.
Wichert, Ch.
DOI
10.1007/BF03249163
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Gabler Verlag
Publisher place
St. Gallen
Volume
24
Number
3
Start page
35
End page
39
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80251
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ES - Executive School...
EMBA - Executive MBA
Eprints ID
36953