Service management in international key account management: A situative approach to differntiate service packages for business to business customers
Type
conference paper
Date Issued
2007-08-30
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Event Title
23rd Industrial Marketing and Purchasing Group (IMP) Conference 2007
Event Location
Manchester
Subject(s)
Division(s)
Eprints ID
45510