Untangling Environmental Strategies with Absorptive Capacity - Development and Competitive Advantage
Type
conference paper
Date Issued
2007-08-06
Author(s)
Kuss, Matthias
;
Hoffmann, Volker
;
Hamprecht, Jens
Abstract
We present a model for a firm’s ability to generate competitive advantage through a proactive environmental strategy by applying the resource-based view and the concept of absorptive capacity. We suggest the firm’s potential absorptive capacity as related to, and limiting the ability to develop a proactive environmental strategy. We propose the firm’s realized absorptive capacity as related to the competitive advantage gained from a proactive environmental strategy. We illustrate our theoretical findings with anecdotal case-study-evidence from the chemical company BASF. Finally, we see possible extensions of the model beyond the environmental domain to other primarily firm-external domains.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
Academy of Management Annual Meeting (AOM) 2007 "Doing Well By Doing Good"
Event Location
Philadelphia, PA
Event Date
03-08.08.2007
Subject(s)
Eprints ID
38358