Is the Public Sector Ready for Branding
Type
conference paper
Date Issued
2007-06-29
Author(s)
Research Team
Smart Government Lab
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
EIRASS Conference Proceedings
Event Title
14th International EIRASS Conference on Recent Advances in Retailing and Services Science (EIRASS)
Event Location
San Francisco
Event Date
29.06.-02.07.2007
Subject(s)
Eprints ID
37218