Why Variety Impacts Consumer Buying Behavior?
Type
conference paper
Date Issued
2007-05-22
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Conference of the European Marketing Association
Event Title
36th European Marketing Academy (EMAC) Annual Conference 2007
Event Location
Reykjavik
Event Date
22.-25.05.2007
Subject(s)
Division(s)
Eprints ID
38294