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Was gute von grossartigen Marken unterscheidet

Journal
IO new Management
ISSN
1660-5683
Type
journal article
Date Issued
2007-02-16
Author(s)
Jenewein, Wolfgang  
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Handelszeitung Fachverlag AG
Publisher place
Zürich
Number
3
Start page
39
End page
42
Pages
4
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/81004
Subject(s)

business studies

Division(s)

ICI - Institute for C...

EMBA - Executive MBA

ES - Executive School...

Eprints ID
36570
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