Building Brand Equity via Product Quality

Journal
Total Quality Management & Business Excellence
ISSN
1478-3363
ISSN-Digital
1478-3371
Type
journal article
Date Issued
2007-01-01
Author(s)
;
Huber, Frank
;
Shao, A.
;
Bao, Y.
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Routledge, Taylor & Francis Group
Volume
18
Number
5
Start page
531
End page
544
Pages
14
URL
Subject(s)

other research area

Division(s)

ICI - Institute for C...

Eprints ID
31238