The customer - an untapped source of innovations. Developing a Customer Integration Network in HP
ISBN
978-3-540-33072-1
Type
book section
Date Issued
2007
Author(s)
Gurgul, Grzegorz
;
Enkel, Ellen
;
Rumyantseva, Maria
;
Ulrich, Claudia
Editor(s)
Abstract
In order to overcome these challenges and ensure organic growth, a company should launch customer-required product and services and be-come more customer centered, thus increasing customer loyalty. And this requires a better understanding of customers. It therefore follows that cus-tomers' requirements can be better fulfilled by directly involving them in the innovation process.
The main purpose of the bilateral project between the HP support and the researchers of KnowledgeSource was thus to develop a model that would support the integration of both explicit and implicit customer knowledge, i.e. it would enable constant bilateral knowledge flows between the customers and the company in order to improve products and services.
The main purpose of the bilateral project between the HP support and the researchers of KnowledgeSource was thus to develop a model that would support the integration of both explicit and implicit customer knowledge, i.e. it would enable constant bilateral knowledge flows between the customers and the company in order to improve products and services.
Language
English
Keywords
Knowledge Networks
Customer Integration
HP
HSG Classification
contribution to practical use / society
Refereed
Yes
Book title
Knowledge Networks for Business Growth
Publisher
Springer
Publisher place
Berlin
Start page
59
End page
76
Pages
18
Subject(s)
Eprints ID
257