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Mobile Marketing von T-Mobile mit Robbie Williams als Werbeträger

ISBN
978-3-8349-0282-5
Type
book section
Date Issued
2007
Author(s)
Tomczak, Torsten  
;
Forster, Anja
Editor(s)
Belz, Christian  
Tomczak, Torsten  
Schögel, Marcus  
DOI
10.1007/978-3-8349-9186-7_15
Abstract (De)
In: "Innovationen aus technologischen Entwicklungen
Web 2.0 und mehr"
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Publisher
Gabler
Publisher place
Wiesbaden
Start page
255
End page
259
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/82074
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
39260
Support
HSG researchers can find instructions here for adding or importing publications (DOI, ORCID). Please send questions to alexandria@unisg.ch

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