Coping with the Productivity Dilemma: Longitudinal Study of Organizational Cycling in the Insurance Industry

This paper builds upon recent research about cycling organizational modes as efficiencyenhancing and their ability to cope with the need of simultaneous exploration and exploitation in organizations. It proposes a longitudinal approach to explore the dynamics of industry and firm strategy and organizational development. Conducting a comprehensive
literature review, hypotheses about determinants of cycling behavior and its performance effects are generated. A pooled time series design is introduced to test the research propositions.