Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach, Proceedings of the AMA 2006 Summer Marketing Educators' Conference
ISBN
978-1-60423-814-3
Type
conference paper
Date Issued
2006-08-04
Author(s)
Editor(s)
Grewal, D.
Research Team
IWI4
Language
English
HSG Classification
not classified
Refereed
No
Book title
AMA Summer Educators' Conference 2006: Enhancing Knowledge Development in Marketing
Publisher
Curran Associates, Inc.
Volume
Vol. 17
Start page
314
End page
315
Event Title
American Marketing Association Summer Educators' Conference 2006
Event Location
Chicago, USA
Event Date
04.-07.08.2006
Subject(s)
Eprints ID
197968