No Longer Born Wild? Implications of the Cohort Effect on the Motorcycle Industry
Type
conference paper
Date Issued
2006-07-02
Author(s)
Ambroz, Kristjan
;
Olaya, Camilo
Abstract
The aim of this paper is to examine the implications of the cohort nature of motorcycle riders on the industry. The age structure of "bikers" in Europe shows a creeping superannuation and might lead to a pool of riders too old to incite younger riders to join and too small to sustain the motorcycle industry. A simulation model is constructed, which generates insights and suggests possible remedies. The cohort effect is examined more widely with other potential risky cases identified. The use of simulation tools for the early identification and tackling of the cohort effect is also discussed.
Language
English
HSG Classification
not classified
Refereed
Yes
Book title
Conference of the Association of European Operational Research Societies
Event Title
21st European Conference on Operational Research (EURO 2006)
Event Location
University of Iceland, Reykjavik
Event Date
02.-05.07.2006
Subject(s)
Division(s)
Eprints ID
30566