Which event for which destination?- A conceptual approach for selecting an event matching affective positioning goals of a destination
Type
conference paper
Date Issued
2006-05-25
Author(s)
Language
English
Keywords
Affective Image
multidimensionality of images
image transfer
destination image
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
35th European Marketing Academy (EMAC) Annual Conference
Event Location
Athen
Event Date
23.-26.05.2006
Subject(s)
Eprints ID
21852