Theoretical Approaches in Media Management Research
ISBN
0-8058--5004-X
Type
book section
Date Issued
2006
Author(s)
Editor(s)
Albarran, Alan
Chan-Olmsted, Sylvia M.
Wirth, Michael O.
Abstract
The chapter makes a synthetic analysis of known research in the field of media management and identifies theoretical approaches based on content analysis of material published for over 10 years in academic journals. The following developed theoretical approaches are analysed in depth: strategic management, structural theories, transnational media management and organizational culture theories, technology, innovation and creativity, leadership and media labor force research. In each section the authors provide in depth analysis of research outcomes and future outlook in developing media management theory. 29 pages long chapter aims to stimulate future thought, and with is very comprehensive reference list aims to be a reference source for students and fellow researches.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Handbook of Media Management and Economics
Publisher
Lawrence Erlbaum Associates
Publisher place
Mahwah, New Jersey
Start page
37
End page
66
Pages
30
Subject(s)
Division(s)
Eprints ID
20627