Kennzahlengestütztes Marketingcontrolling in Dienstleistungsunternehmen

ISBN
978-3-409-14315-8
Type
book section
Date Issued
2006
Author(s)
;
Geis, Gerold
Editor(s)
Bruhn, Manfred
Stauss, Bernd
DOI
Language
German
HSG Classification
not classified
Refereed
No
Book title
Dienstleistungscontrolling : Forum Dienstleistungsmanagement
Publisher
Gabler
Publisher place
Wiesbaden
Start page
275
End page
300
Pages
26
URL
Subject(s)

other research area

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
42396
File(s)
Thumbnail Image

open.access

Name

Kennzahlengestütztes Marketingcontrolling.pdf

Size

1.99 MB

Format

Adobe PDF

Checksum (MD5)

76e215aacb8d1fbf04e5bd12d71a1e8d