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Wie lernt man Markenführung
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Wie lernt man Markenführung
ISBN
3980965724
Type
book section
Date Issued
2006
Author(s)
Tomczak, Torsten
Morhart, Felicitas
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Wo lauern Gefahren für die Marke? GEM Markendialog 2006
Publisher
Gesellschaft zur Erforschung des Markenwesens (GEM)
Publisher place
Wiesbaden
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/84085
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
34686