Challenges in mobile business solutions for tourist destinations : The trial case of St. Moritz
Journal
Journal of quality assurance in hospitality and tourism
ISSN
1528-008X
ISSN-Digital
1528-0098
Type
journal article
Date Issued
2005-09-08
Author(s)
Abstract
Mobile business applications in tourism have been developed in the last years for various platforms and services. However, most of the applications have been tested in lab-like conditions. The article describes the trial case of St. Moritz, Switzerland. With the help of the Destination-Pilot acceptability, usability, and market potential for mobile information services have been tested in a real environment situation. The trial involves numerous visitors and tourist enterprises. The paper presents opportunities and limitations to so called mobile travel recommender systems. Strong emphasis is put on the methodical and technical challenges in the set up trial phase as well as on potential business models for exploitation.
Language
English
Keywords
Mobile business
travel recommender systems
push and pull strategy
SMS
WAP
destination management
HSG Classification
contribution to practical use / society
Refereed
Yes
Publisher
Haworth Press
Publisher place
Binghamton, NY
Volume
6
Number
3-4
Start page
147
End page
162
Pages
16
Subject(s)
Eprints ID
208068