Everything for the Brand? Conflicts between Brand Conformity and Independent Product Lines
Type
conference paper
Date Issued
2005-05-24
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Start page
CDrom
Event Title
34th European Marketing Academy (EMAC) Annual Conference
Event Location
Milan, Italy
Event Date
24.-27.05.2005
Subject(s)
Division(s)
Eprints ID
31101