Behavioral Implications of the Transition Process from Products to Services
Journal
Journal of Business and Industrial Marketing
ISSN
0885-8624
Type
journal article
Date Issued
2005-03-25
Author(s)
Abstract
This paper attempts to provide a better understanding of behavioral processes and their impact on the transition from products to services. The objective was merely to explain behavioral dimension of transition. The paper indicates seven behavioral processes which play a critical role during the transition. Managerial service awareness and role understanding, as well as employee service awareness and role understanding seem to be the right triggers to change the behavioral processes in the desired manner. The main focus was on the German and Swiss machinery and medical equipment manufacturing industries.
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Emerald
Publisher place
Bradford
Volume
20
Number
2/3
Start page
70
End page
78
Pages
9
Subject(s)
Division(s)
Eprints ID
307