Marke Mensch : Prominente als Marken der Medienindustrie
ISBN
3-8244-8309-2
Type
book
Date Issued
2005
Author(s)
Language
German
Keywords
Branding
Mass Media
Mass Media
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Deutscher Universitäts-Verlag
Publisher place
Wiesbaden
Start page
214
Subject(s)
Division(s)
Eprints ID
40387