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Behavioral Branding - Markenprofilierung durch persönliche Kommunikation

Journal
Thexis
Type
journal article
Date Issued
2005
Author(s)
Herrmann, Andreas  
;
Tomczak, T.
;
Brexendorf, T.
;
Kernstock, J.
Language
German
HSG Classification
not classified
Refereed
No
Start page
28
End page
31
Pages
4
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85562
Subject(s)

other research area

Division(s)

ICI - Institute for C...

Eprints ID
31036
Support
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