Is all that Glitters Gold? Exploring The Effects of Perceived Risk on Backing Behavior in Reward-based Crowdfunding
ISBN
978-0-615-15788-7
Type
conference paper
Date Issued
2014-12-15
Author(s)
Research Team
IWI6
Abstract
Crowdfunding is gaining much attention in theory and practice. Various platforms have emerged, offering different stakeholders the possibility to raise money from an undefined group of online users. Despite the growing interest, there appears to be little understanding of what drives backers to revoke pledged funds. In this research-in- progress paper, we address this issue by drawing on perceived risk theory. Perceived risk is widely recognized as the main source of negative influence on consumers' purchasing behavior in e-commerce. Therefore, we aim at developing a theory ingrained research model that helps to analyze and understand the impact of perceived risks on backers' funding on revocation behavior in reward-based crowdfunding. Doing so, our research contributes to the body of risk theory by applying it into a new context. It helps crowdfunding intermediaries and individuals to understand potentially occurring risks, and provides them with actionable advice on how to handle them.
Language
English
Keywords
Risk
risk management
consumer behavior
crowdfunding
e-business
CCC
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems
Publisher
Association for Information Sytems
Publisher place
AIS Electronic Library (AISeL)
Event Title
35th International Conference on Information Systems (ICIS 2014)
Event Location
Auckland, New Zealand
Event Date
14.-17.12.2014
Subject(s)
Division(s)
Eprints ID
235238
File(s)![Thumbnail Image]()
open.access
Name
JML_517.pdf
Size
388.93 KB
Format
Adobe PDF
Checksum (MD5)
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