An e-Commerce like platform enabling bricks-and-mortar stores to use sophisticated product recommender systems
Type
conference paper
Date Issued
2014-10-06
Author(s)
Abstract
Compared to online-retailers, bricks-and-mortar stores have only limited possibilities to understand consumer preferences, their intentions, and their feedback. The first are able to evaluate clickstream data collected on their web-pages alongside the actual purchase data to put together a comprehensive view on individual customers. Bricks-and-mortar stores on the other hand have to rely solely on the evaluation of scanner data collected at the point of sale (POS). Thus, akin to the Event Horizon in physics, describing the boundary beyond which events are unobservable, we introduce the term Receipt Horizon to describe the natural boundary beyond which a retailing company is unable to observe the behavior of individual customers. In this demo paper we present our comprehensive approach on how bricks-and-mortar stores can go beyond the Receipt Horizon. We demonstrate how existing customer loyalty programs can be leveraged by an extensive mobile app, transferring proven e-commerce concepts to physical retailers and collecting numerous novel information about consumers.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Association for Computing Machinery
Start page
2
Event Title
8th ACM Recommender Systems Conference (RecSys)
Event Location
Silicon Valley, USA
Event Date
06.-10.10.2014
Subject(s)
Division(s)
Eprints ID
239217
File(s)![Thumbnail Image]()
Name
paper.pdf
Size
116.01 KB
Format
Adobe PDF
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